Beyond UX: How Digital Products Become Intelligent Partners

Practical, inspiring knowledge in 2 hours

18 February 2026, 17:00
Rudas Bistro, 1013 Budapest, Döbrentei tér 9.

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Talks Talks
Why join us?

We’re excited to invite you to our next Product Design Talks by Ergománia, where we’ll explore one of the most forward-looking shifts in digital product design today: Sentient Design. As digital products become more complex, users are increasingly expected to adapt—to learn interfaces, navigate endless options, and make sense of systems that weren’t designed with real-life context in mind. But what if products adapted to users instead? Coined by Josh Clark, Sentient Design moves digital experiences beyond rigid self-service tools toward intelligent partners. Instead of forcing users to figure things out, sentient interfaces anticipate intent, respond to context, and dynamically adjust the UI. Think of landing in Tokyo and having your banking app immediately surface currency exchange, nearby ATMs, and travel-relevant insights—without being asked. This event looks at what happens when products become more adaptive and responsive—and how this approach fits alongside established UX principles, business realities, and ethical.

Programme

18 February 2026, 17:00

Beyond UX: How Digital Products Become Intelligent Partners
17:00
Welcome Reception

Welcome Reception

We’ll welcome you with fresh coffee and a relaxed atmosphere. Arrive early, settle in, and start the conversation before the session begins.

17:20
Presentation - When Banking Apps Stop Being Static and Start Noticing Context

Presentation - When Banking Apps Stop Being Static and Start Noticing Context

Drágus Ádám - Design Stragetist @Ergománia

In this session, we’ll break down what it really takes to design sentient products. You’ll see how an application can move beyond static flows and surface-level UX to create context-aware, adaptive experiences—and how this shift drives clarity, efficiency, and measurable impact with the help of AI.

17:45
 

Panel Discussion

Panel Discussion
Ergo logo

Dr. Rung András - Founder, CEO @ Ergománia
Gyökhegyi Ádám - Head of Omnichannel & Design @MOL Group
Drágus Ádám - Design Stragetist @Ergománia
Lukács Gábor - Director of Customer Experience Design @OTP Bank

Design leaders and experts from product, UX, and strategy will share perspectives and real-world examples of sentient design in practice.

What Will We Talk About?

We’ll explore how ideas like sentient design fit into today’s product and UX landscape—without treating them as a silver bullet. Starting from the basics, we’ll discuss what experiences designed to respond to user situations and real-world conditions can realistically offer, and where more traditional UX approaches still make sense.

The panel will look at practical questions teams face: when anticipation helps users, when it gets in the way, and how to balance adaptability with clarity, trust, and control. Through real-world examples, we’ll compare different design approaches and share lessons from what has (and hasn’t) worked in practice.

The goal isn’t to define the future—but to better understand the trade-offs behind designing products that respond to users in smarter ways.

18:45
Networking

Networking

Let’s continue the conversation. Share ideas, challenge assumptions, and connect with others who are shaping the future of digital products. Whether you’re curious about sentient interfaces or already designing adaptive systems, this is your space to exchange insights with like-minded peers.

18 February 2026, 17:00
Rudas Bistro